We then developed a survey and an interview plan and began the research process. I conducted 6 interviews in order to gain perspective and information. This gave us a lot of insights that would be helpful in better developing our product with the user’s needs at the core.

Once we had insights from user data, we began organizing it into an Affinity Diagram based on similarities. This helped us visualize what was most important to people when they’re looking for ways to connect. From that information, we were able to do a Feature Prioritization Matrix and decide what aspects and which features were the most essential for us and for the users to have. This gave us a full-picture of the user needs and from that, we composed our Problem Statement, UX Hypothesis, and Value Proposition Statement. We also organized our Information Architecture and developed our User Journey Map for the typical user path through our app.

We then began creating our sketches and low fidelity prototype. We then user-tested our lo-fi prototype and made iterations based on feedback. We also started developing our UI style guide and ironed out our high fidelity prototype. Once our hi-fidelity prototype was done, we A/B tested to find which was a more effective design choice. With the insights from the A/B testing, we completed our hi-fidelity clickable prototype. After much iteration, we had our final prototype completed and we were ready to present it to the company. The feedback from the company was outstanding and they were eager to move forward with the actual overhaul.